Nest Collective
Emeryville, Calif.

Founded: 2007
Employees: 36
Revenue 2010: $15 million
Revenue 2011 (projected): $38 million

Neil Grimmer, a veteran of design company IDEO, and Sheryl O'Loughlin, former chief executive of Clif Bar, started Nest Collective in 2007 to build a group of consumer packaged goods companies aimed at improving children's health and nutrition. They partnered with Revolution Foods, which supplies healthy food to school cafeterias, to develop a line of healthy lunchbox snacks using whole grains and organic ingredients under the Revolution brand. Then they acquired Plum Organics, a leading maker of organic baby food, in 2009. The goal is to deliver healthy food that's as convenient as junk food alternatives, says Grimmer, who used his background in designing packaged goods to revamp the brands. "It’s about creating a system of healthy offerings that can reach them throughout the day," he says. Getting healthy food to children at a young age can set the stage for lifelong nutrition: "What you feed your child from zero to 2 years old sets their eating patterns for life," he says. —JT


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